Search Engines & Analytics

What is a Search Engine?

The term "Search Engine" generally means a company which provides a "relevant website" report based on a user's search terms.  We think of Google, Yahoo! and  Bing (previously known as MSM) as the "Big 3".  There are about 2,000 other search engines on the web providing specialty results but all of these buy their search results from one of the "Big 3".  It's important to realize that if your site is properly submitted to the "Big 3" there is no reason to submit, or pay someone to submit your site to the other 1,997 so called search engines. So save your money, avoid this scam.

What is a "SERP"?

The term "SERP" is an acronym for "Search Engine Results Page".  You're goal as a website owner is to get onto page 1 of the SERP. According to some estimates, 80%-85% of web traffic results from the first page of the SERP.  Consider your own search behavior - if you don't find what you're looking for on the first page, do you continue to page 2 or 3 or 4 or even to page 5? Or do you enter a new search term and start another search? Of course you'll do some of each but the overall result, web-wide, is that most of the activity occurs on the first page, most of the time. 

To make matters even worse, the vast majority of click-thru's are attributed to the first 3 listings on page 1!

What to do?

It is simply not possible to get your site above the fold on page 1 for every possible search term.  So concentrate on promoting to a small number of the most important keywords.  Spend a little time and think about what your next customer is likely to search on to find you. 

What are Analytics?

Analytics refers to the use of internet tools to monitor the "health" of your website, how well your website is connected to other websites (see link building), where your website ranks in the SERPs for specific keywords and ultimately to monitor traffic to your website.  We use a variety of on-line tools to accomplish this including the Google: Webmaster toolkit and Google Analytics.  There is some setup involved to place the proper tracking codes in your website but the information you get is well worth the effort.

The "health" of your website has to do with sitemaps, number of pages "indexed" and the average time to load a page, and YES Google considers these things to be important!

Traffic reports provide number of visitors and we can use various filters to determine the source of those visitors as well as their behavior when they visit your website.

What is "Search Engine Submittal"?

Given that there are 3 important search engines, we submit your site individually to each of these search engines.  This is done by hand and is not done by automated submittal programs.  The search engines actually don't accept automated submissions. 

© From This Century Technology Consultants Inc. 2011